MOTHER x KIND CAMPAIGN
MOTHER SAYS: PLAY NICE
MOTHER + KIND CAMPAIGN COLLABORATE ON A TEE SHIRT TO RAISE ANTI-BULLYING AWARENESS
MOTHER has teamed up with Kind Campaign, an internationally recognized non-profit organization that brings awareness and healing to the negative effects of girl-against-girl bullying, by collaborating on a collection of “Play Nice” tees as part of an anti-bullying initiative. “We were moved by the many stories of kids and adults alike dealing with the painful circumstances of being bullied, shamed or made to feel that being different isn’t good,” said Lela Becker, Co-founder of MOTHER. “Impressed with Kind Campaign’s work, we reached out to them for a collaboration whereby we could aid in generating awareness through the fashion community who are admired and seen as role models.
We want to encourage our community to utilize their voice and social media platforms to help bring about understanding and change." MOTHER designed collegiate vintage-inspired “Play Nice” Tees, of which 20% of retail sales will be donated to Kind Campaign. “Beyond the tee shirts”, shares MOTHER Designer and Co-founder Tim Kaeding, “the collaboration’s efforts are about encouraging the sharing of anti-bullying messages, stories and images on social media with the hashtag #playnice.”
Since 2009, Kind Campaign co-founders Lauren Paul and Molly Thompson, both affected by bullying throughout their youth, decided to create change by giving females a platform to speak out about this universal experience. What began as an idea for a documentary about girl-against-girl bullying ultimately became Kind Campaign, an organization that implements school assemblies, documentary screenings, interactive curriculum and Kind Clubs into thousands of schools across the globe. Through Kind Campaign’s multi-platform movement, hundreds of thousands of lives, friendships, classrooms and communities have transformed, and it has become the premier Shared Paul and Thompson, “Kind Campaign is thrilled to collaborate with MOTHER on an inspiring anti-bullying, pro-kindness tee shirt. It is our hope that women and girls will wear this tee and not only feel empowered, but that the positive message displayed will impact the people they encounter while wearing it. With the proceeds from this collaboration, we are able to further support our Free To Be Kind initiative, which provides our Kind Campaign School Program free of charge to schools across the world.”
Play Nice tee shirts are available in white at Bucks & Does
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